This was a video released by Vogue Italy and it was anything but something we would expect or even completely comprehend.
QVC is a shopping channel, one of those that we tend to associate with grandmothers sitting in front of the TV and watching the selling of home equipment and what not for hours. Of course we cannot ignore the fact that the past few years the profile of this specific channel has been drastically raised, with the involvement of people such as Rachel Zoe or Isaac Misrahi, who have repeatedly sold capsule collections live for QVC.
Nevertheless it’s still very strange to say the least, seeing the latest runway collections coming down a hypothetical IVC runway! Everything, from Prada jewels, the Gucci fringed dresses, the coveted YSL shoes and Cavalli gowns to name a few, is modeled on IVC (which would be the QVC parody of course)!
What comes to my mind is that Vogue is making a parody of fashion becoming a lot more accessible through digital media and ironically suggesting that what is next would be for couture to be available to purchase on what used to be our grandmother’s shopping channel! Then again who knows what could have gone through Franca Sozanni’s creative mind?
What is your take on this?
Natalie xoxo
